Based on the packaging VIS creative concept, “BIBIGO X SEVENTEEN: Taste What’s Beyond,”
the campaign delivered consistent creative storytelling across 2025 KCON Japan and KCON LA.
Expanding K-Culture, K-Food, K-Beauty into the world.
KCON is a K-POP concert and K-Lifestyle convention held in one colossal event:
It is the world's largest K-POP Fan & Artist Festival devoted to K-Culture.
![[CJ제일제당 사진자료] KCON LA 2025 비비고 부스 전경 1.jpg](https://images.squarespace-cdn.com/content/v1/668f9f432a78723f21f75835/b5eaedee-6bb1-4d67-b9a7-92b46e389a8f/%5BCJ%E1%84%8C%E1%85%A6%E1%84%8B%E1%85%B5%E1%86%AF%E1%84%8C%E1%85%A6%E1%84%83%E1%85%A1%E1%86%BC+%E1%84%89%E1%85%A1%E1%84%8C%E1%85%B5%E1%86%AB%E1%84%8C%E1%85%A1%E1%84%85%E1%85%AD%5D+KCON+LA+2025+%E1%84%87%E1%85%B5%E1%84%87%E1%85%B5%E1%84%80%E1%85%A9+%E1%84%87%E1%85%AE%E1%84%89%E1%85%B3+%E1%84%8C%E1%85%A5%E1%86%AB%E1%84%80%E1%85%A7%E1%86%BC+1.jpg)
