bibigo meets SEVENTEEN.

CJ Foods’ global Korean food brand bibigo announced that it has chosen SEVENTEEN, one of the most popular K-Pop groups, as its first-ever brand ambassadors.

“ To deliver the value behind the slogan ‘Live Delicious’,
we created a short film with SEVENTEEN,
featuring ASMR-inspired sound design to bring the experience to life.”

From agency to client, from Cheil Worldwide to CJ CheilJedang,

from Creative Director to Group Creative Director —

This campaign has been a journey of

just two and a half months,

but it confirmed my greater potential

and taught me so much along the way.

"It was an amazing experience to lead the entire creative umbrella - from concept and packaging design to the hero film and even social content.”

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