Kundal Pink Glove
Korea’s First Breast Cancer Self-Examination Campaign
Recognized by Clio Awards, Clio Health, MAD STARS, ADFEST, LIA, and The One Show, including Gold, Silver, Bronze, Finalist, and Shortlist honors.
Role: Creative Director
Problem :
In Korea, breast cancer is the most common cancer among women, yet cultural taboos around women’s bodies have kept breast self-examination from becoming an open, regular habit.
Solution :
Kundal turned Korea’s familiar pink scrub glove into a breast self-exam tool, integrating step-by-step instructions into an everyday bathing ritual.
Delivery :
Launched as a self-exam kit with guidance developed in consultation with the Korean Breast Cancer Society, the campaign extended into public bathhouses nationwide.