The result:
By leveraging
creative directing expertise,
a global network,
and an AI-powered workflow,
the project delivered high-impact creative output while significantly lowering production costs.
Led the team in developing a cohesive creative strategy across character design, packaging, and overall brand assets.
Probably bibigo’s first and most exciting
toolkit asset yet.
Starting from the character featured on the product,
I led the full character IP while maintaining a consistent creative strategy across all content to elevate overall quality.
Meet a catchy K-pop–style hook song
paired with an instruction segment and character introduction.
