Say hello to the first bibigo Ramyun and its playful character.

Through a consistent creative strategy, the character, packaging, and overall brand assets were developed cohesively.

Probably bibigo’s first and most exciting

toolkit asset yet.

Starting from the character featured on the product,

I led the full character IP while maintaining a consistent creative strategy across all content to elevate overall quality.

Meet a catchy K-pop–style hook song

paired with an instruction segment and character introduction.

More to come …

Next

BIBIGO x SEVENTEEN CAMPAIGN