"It was an amazing experience to lead the entire creative umbrella - from concept and packaging design to the hero film and even social content.”
To deliver the value behind the slogan “Live Delicious”, created a short film with SEVENTEEN, featuring ASMR-inspired sound design that brings the experience to life
Total Mentions
67.4K
Total Reach
53.0M
Total Engagement
949K
Microsite Active Users
88K
TikTok Challenge
Proposed and directed the TikTok Challenge leveraging SEVENTEEN IP.
It recognized as a success case at the 2025 TikTok Creative Summit.
BE video creations: 19K
Video views: 838M
Online ad awareness: +9.9
Association: +6.9%
Consideration: +10.2%
